![]() ![]() ![]() The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. But every time we create something new, we go from 0 to 1. Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Of course, it’s easier to copy a model than to make something new. If you are copying these guys, you aren’t learning from them. And the next Mark Zuckerberg won’t create a social network. The next Larry Page or Sergey Brin won’t make a search engine. ![]() The next Bill Gates will not build an operating system. Like Heraclitus, who said that you can only step into the same river once, Thiel believes that each moment in business happens only once. Here are eight lessons I took away from the book. And thinking about thinking is what we’re all about. Zero To One is an exercise in thinking - about questioning and rethinking received wisdom to create the future. And now he’s written a book, Zero to One: Notes on Startups, or How to Build the Future, with the goal of helping us “see beyond the tracks laid down” to the “broader future that there is to create.” He also made the first outside investment in Facebook and was an early investor in companies like SpaceX and LinkedIn. Peter Thiel is an entrepreneur and investor. ![]()
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